Wyclef Jean Hosts #RunThatBack With BACARDÍ Rum and Guests Shaq, Common, A$AP Ferg, and More
BACARDÍ Rum has an exciting partnership with Grammy award-winning artist, producer, and songwriter — Wyclef Jean, and his new YouTube show and podcast series, RunThatBack.
Taking place Thursday evenings at 7PM on Wyclef’s YouTube Channel — Wyclef welcomes iconic guests from the hip-hop genre, music industry, sports world and entertainment circles — such as Lena Waithe, Clive Davis, Gunna, will.i.am, Shaquille O’Neal and tonight Rapsody, as they share the untold stories of their careers over delicious BACARDÍ Rum cocktails.
Available on all major podcasting platforms, RunThatBack features rum-centric segments such as ‘Rum Talk’ and ‘Toast Up,’ for listeners to tune in as the biggest names in culture savor the spirit of BACARDÍ.
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In an exciting collaboration with BACARDÍ® rum, Wyclef serves up these untold stories over signature rum cocktails, like the BACARDÍ Mojito, Spiced & Cola and Cuba Libre, from his rockstar life as a founding member of the iconic group The Fugees in segments like “Rum Talk” and “Toast Up.”
Thought-provoking and honest, Wyclef frequently begins an episode with either a song snippet and/or a story from his own life while Madeline Nelson, Founder and CEO of Heads Music (his label and management) periodically joins him toward the end to discuss social, global, and/or trending topics. As Wyclef says, “A lot of the things you’re gonna hear, you ain’t really gonna believe. So you’ve got no choice but to ‘Run That Back!’”
RunThatBack is co-created by Malka Media and Executive Producer Louis Krubich, the team behind hit shows: All The Smoke, Morning Kombat, Get Some with Gary Owen, 4th and Forever and the upcoming Fox documentary Tua. “Wyclef is a cross generational talent that connects music and culture and we’re humbled by the opportunity to help amplify the stories he wants to tell,” says Krubich. Creative Director and Showrunner Kerry Laster was instrumental in the cutting edge and of-the-moment milieu surrounding the show. Regarding collaborator Laster, Krubich states, “Having Kerry Laster showrun and direct this series is wildly exciting for us. He is a true creative genius and someone we highly respect.”