World Renowned Photographer, Bob Wolfenson, Hosts ‘Move to the Extraordinary’ Art Exhibit to Highlight the Importance of Joint Health
Last week, at White Space Chelsea, 555 W 25th Street, New York. More than 200 guests gathered at the White Space Gallery in Chelsea, to view an exhibit that highlighted the importance of joint health for all age groups.
The ‘Move To The Extra[Ordinary]’ art exhibit, curated and shot by acclaimed Brazilian fashion and portrait photographer Bob Wolfenson and commissioned by Lonza Consumer Health & Nutrition, world-leading producer and supplier of science-backed ingredients for the Nutrition industry.
The event marks the launch of the wider Lifestyle in Motion™ consumer awareness campaign — designed to help educate consumers on the importance of joint health earlier in life. The ‘Move To The Extra[Ordinary]’ experience was created by Wolfenson through studying many different types of active lifestyles and bodies in motion and asks the audience to look again at the everyday movements we take for granted.
Told in a series of photographic essays, the campaign emphasizes actual movements in sequence, and explores their importance and impact on our lifestyle aspirations.
“Movement is key to a healthy lifestyle — whatever your age. The ‘Move to the Extra[ordinary]’ exhibit illustrates the impact of movement on health, wellbeing and aspirations by telling a story in the most unexpected way, through visual art. Joint health is a growing concern among US adults and as subject experts, we have a responsibility to create awareness and educate consumers on the importance of maintaining joint health earlier in life.” said Erasmo Schutzer, President, Lonza Consumer Health & Nutrition.
Lonza’s UC-II® undenatured type II collagen is a market-leading ingredient that is clinically studied to support joint comfort, flexibility and mobility, helping consumers remain active and maintain joint health.
Guests had the opportunity to meet the world renowned photographer & author, Bob Wolfenson, and enjoy cocktails and music from DJ Lara Gerin.