Watch: The Michael Kors 2019 Watch Hunger Stop Campaign, featuring Lupita Nyong’o
Each October, to mark World Food Day on October 16, Michael Kors offers special-edition products specially designed to raise funds for WFP. This year, the products are a t-shirt and a tote featuring the word LOVE.
Simple and striking, the LOVE t-shirt and tote will be available for purchase online and in select Michael Kors lifestyle stores around the world beginning October 1. And to make a good thing better, Michael Kors will donate 100 additional meals to WFP if customers “wear it and share it” by snapping a selfie while wearing their Watch Hunger Stop LOVE t-shirt or tote and posting it online with the hashtag #watchhungerstop.
Michael Kors officially announced that Academy Award-winning actress Lupita Nyong’o has joined Watch Hunger Stop, the brand’s global philanthropic campaign against hunger. Now entering its seventh year, Watch Hunger Stop supports the United Nations World Food Programme (WFP) and its school meals program. The Watch Hunger Stop campaign has helped WFP deliver more than 18 million meals to children since its inception.
“I am proud to support Watch Hunger Stop because it focuses attention on solutions to the problem of hunger and encourages people to take action on an individual basis,” says Lupita Nyong’o, explaining her decision to join forces with Michael Kors.
The theme of this year’s Watch Hunger Stop campaign is FOOD IS LOVE, words that Kors often uses when talking about why he was drawn to the issue. To help feed a child is to care for them, to share their hopes and dreams, to support them as they make their way in the world. School meals provide children in food-insecure regions with the nutrition they need to grow and to thrive. They also provide an incentive for families to send their children, especially girls, to school.