Visual Artist Laolu Senbanjo Partners With Belvedere Vodka and (RED) to Bring Awareness to the Global AIDS Crisis
Award-winning visual artist, musician and activist Laolu Senbanjo who has teamed up with Belvedere Vodka and (RED) to bring awareness to the global AIDS crisis via a special limited-edition bottle.
One of Laolu’s key artistic mediums is the skin and his eye-popping works weave in the vibrancy of his home country, Nigeria. You may have seen his body painting in Beyonce’s award-winning visual album “Lemonade.”
In addition to Beyoncé, his celebrity fans and collaborators include Lupita Nyongo, Uzo Aduba, Alicia Keys, Swiss Beatz, Seun Kuti, Tony Allen, Alek Wek, and Danielle Brooks. Laolu has since collaborated with iconic global brands around the world with an incredible and unique gallery space in New York City’s meatpacking neighborhood.
Laolu applies his mantra, “Everything is My Canvas,” to mural designs, fashion partnerships, live art events, and installations. His work to design art that reveals the inner beauty of the subject is seamlessly in line with Belvedere’s mission to reveal the unexpected beauty in life. Belvedere approached Senbanjo for a limited-edition bottle to support their partnership with the (RED) organization and the Global Fund to fight HIV/AIDS in Africa, a cause (BELVEDERE) RED has been supporting for 8 years. This full-circle moment gave Senbanjo the opportunity to combine his two passions: art and helping others and return to Nigeria.
Laolu designed the (BELVEDERE) RED limited-edition bottle to honor the amazing change it represents. “The fact we can actually have an HIV-free generation is an amazing thing. What Belvedere is doing and what (RED) is doing is just amazing. When you buy this Belvedere bottle you are not just buying premium vodka, you are actually helping to fight AIDS,” Laolu says.
Through this partnership, the brand has created the first Belvedere bottle with high-quality full-wrap sleeve technology featuring the flowing design with sharp edges that represent the water and rye working together to produce dimension and taste.
Subtle skin-sense texture, which reacts to UV lights, is used to bring another sensory component to the bottle. The charcoal coloring and distinct shapes create complex, story-rich designs, which draw heavily from his Yoruba heritage.
The limited edition bottle by Laolu will retail for $29.99 starting September 2018 and I’d love for you to consider including in an upcoming story.