Virgil Abloh debuts exclusive collection of custom-designed bottles of Moët

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What a way to kick off NYFW, with news about the launch of a first-of-its-kind collaboration: MOËT & CHANDON c/o VIRGIL ABLOH™.

One of today’s most celebrated creative visionaries, VIRGIL ABLOH will debut an exclusive collection of custom-designed bottles of Moët’s iconic Nectar Imperial Rosécurrently the #1 selling rosé Champagne in the US. The limited-edition collection marks the designer’s first-ever liquor brand collaboration, which he just teased today, and I’d love to hear your thoughts on sharing news of its launch.

Over the last year, Abloh has worked alongside the House of Moët & Chandon to develop a radical all-white takeon its classic gold-labeled rosé. Each bottle bares the designer’s signature “DO NOT DROP” styling while showcasing the Champagne’s prominence and collectors-edition designation.

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Beginning in October, Abloh will unveil a limited number of 3L jeroboam bottles, exclusively for friends and family, along with 750ml “ready-to-wear” bottles available in select cities and nationwide via Clos19.com.

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