Tullamore D.E.W. Presents: IrishCentral’s O’Everyone St. Patrick’s Day Celebration for All
Flipping the idea of a typical St. Paddy’s on its head, IrishCentral proudly introduces “O’Everyone” presented by Tullamore D.E.W. triple blended Irish whiskey.O’Everyone will transform famous non-Irish bars & restaurants across the U.S. into rebranded Irish mashups, complete with new names, logos and menus throughout the weekend of St. Patrick’s Day, March 15–17, 2019.
The O’Everyone celebrations highlight the unique blend of Tullamore D.E.W. Irish Whiskey and the social fabric around us, truly opening up the spirited holiday to all. To bring your own Irish spirit to life, t-shirts (O’insert-your-last-name or nickname) are available at www.OEveryone.com for purchase, ensuring that truly everyone can become a part of the celebration, in uniform, on St. Patrick’s Day weekend. O’Connors and O’Sullivans will be joined by O’Johnsons, O’Rousseaus, O’Spinellis, and many more across the country as we all raise a glass on this celebratory holiday.
Throughout the holiday weekend, people from all backgrounds can join in to experience St. Patrick’s Day festivities without green beer and shamrocks, but rather by celebrating the melding of their own cultures with the Irish in fun and delicious ways. Revelers in four cities will enjoy custom Irish-fusion food and drinks menus, selected by IrishCentral including:
· New York City will see Chef JJ Johnson’s Caribbean/American South concept Gibson + Luce become O’Johnson’s; French Champagne spot Flute Bar will become O’Flute’s; and hip Indian/Australian eatery Babu Ji will be, you guessed it, O’Babu Ji’s.
· In Los Angeles, Santa Monica’s Mexican standby Gilbert’s El Indio will become O’Gilbert’s; the refined Indian eatery O’Bombay’s will showcase Irish stout and curry mashups; Malibu’s beachfront beauty Gladstones will become O’Gladstones; and Hollywood’s old timey cocktail lounge Spare Room will be O’Spare Room.
· Chicago’s Mexican restaurant by day, nightclub by night spot El Hefe will transform into O’Hefe; Bub City’s Country Western Honky Tonk will become O’Bub’s; and BIG Bar at the Hyatt Regency will become O’BIG’s.
· Boston will play host to a n’er before seen tropical Irish hybrid with O’Tiki Rock; the classic Southern dive Loretta’s Last Call will become O’Loretta’s; and Menetomy’s patriotic tavern will become O’Menotomy’s.
“As the leading Irish digital media company in the U.S., we are proud to share our culture and partner with these versatile bars and restaurants, all representing new and unexpected St. Patrick’s Day destinations for our readers to reinterpret our country’s traditions,” said Michelle Hanley, Manager of Brand Partnerships at IrishCentral. “America is quickly becoming a melting pot of ex-pats from all over the world, and we feel that O’Everyone reflects the fact that today you’re you, but on St. Patrick’s Day you can be an adopted member of the Irish community.”
“If ye don’t have an O in your last name, we’re here to give ye one and say anybody can be Irish on St. Paddy’s Day,” said Tim Herlihy, National Ambassador for Tullamore D.E.W. Irish Whiskey. “We’re proud to be working with this killer group of talent from all backgrounds in the food and cocktail world, and we’re excited to celebrate with everyone on our favorite holiday of the year.”