The New Hill City menswear is now at your local Athleta store
The new menswear brand, Hill City, will be displayed at your local Athleta store on Fillmore Street.
Launching online this month at HillCity.com, they are very excited to debut the new high-performance menswear brand from Gap Inc. Founded by former MLS soccer player Noah Palmer with the mantra “everything on purpose,” Hill City embodies simplicity and human-centric designs that require no explanation.
The brand offers logo-light, everyday basics that combine high-quality performance with the versatility of everyday apparel. Integrating sustainability throughout many of their products by using high-quality renewable, recycled fiber, Hill City delivers high performance pieces, a clean aesthetic and hidden technical innovation. Each product is designed, tested, and fit to perform and last across a range of conditions without compromising comfort or style.