TAO Group Announces Mission for Breast Cancer Awareness Month
Restaurant and nightlife company TAO Group and TAO Cares’ has announced its nationwide effort to support and shed light on a grea tcause. Throughout the month of October, TAO Group venues across America (New York, Los Angeles, Las Vegas) will raise money through their #DRINKPINK campaign — revolving around a new specialty cocktail made with Tito’s Handmade Vodka, Aperol, grapefruit and lime — and new “pink”desserts.
$1 of each cocktail sold, along with 10% of sales from selected rosé, and 10% of sales from each “pink” desert will be donated to the American Cancer Society’s Making Strides Against Breast Cancer. Tito’s Handmade Vodkas has vowed to match up to $45,000 raised from TAO Care’s #DRINKPINKcocktail sales throughout the month.
“Our month-long mission for World Breast Cancer Awareness is another company-wide effort for TAO Group and we are so proud of TAO Cares’continued efforts to give back to the communities that inspire us,” said TAO Group partner and TAO Cares founder Judy Tepperberg. “We are thrilled to once again come together as an organization to provide support and raise awareness around the American Cancer Society’s Making Strides Against Breast Cancer with our #DRINKPINK campaign and new pink desserts at all our restaurant venues.”