Spotted: Kelly Rutherford Celebrates Anita Dongre’s Flagship Store In SoHo
Anita Dongre announces the opening of its New York City flagship in the historic SoHo neighborhood. The new store is located at 473 West Broadway, a pre-war building dating from 1900 in the heart of New York’s most vibrant shopping thoroughfare. “We are very excited to be opening a flagship store in SoHo” Dongre states. “It’s such a lively and creative neighborhood with a great mix of international tourists and local customers. This is the perfect location to present Indian craftsmanship to the US market.”
The most admired and renowned designer in India is making a name for herself on the international stage with fans such as Duchess Kate Middleton, Hillary Clinton and Sophie Gregoire Trudeau. The opening of a store in New York is a natural next step for the brand that has already established a loyal international customer base.
The new flagship occupies three floors and over 4,500 square feet. The lower level is dedicated to ready-towear and menswear and features dark grey floors and traditional Indian tile-framed mirrors. The ground level is dedicated to the sustainable luxury collection Grassroot, and features natural wood floors and fixtures with brass hardware.
The upper level is dedicated to the bridal and fine jewelry collections and features ornate display cases and a magnificent oversized swing. The boutique’s décor is inspired by Anita Dongre’s childhood spent in the city of Jaipur, Rajasthan and reflects the regal splendor of the region’s stately homes. The walls are adorned with rich custom-made block printed fabrics and pichwai-style paintings.
Furniture includes exquisite handcrafted chairs and benches upholstered in custom embroidered fabrics. The Anita Dongre New York flagship opens with the current Spring/Summer 2018 collection.