Sofia Vergara’s latest business venture, EBY — a direct-to-consumer, subscription-based intimates brand — officially launches today! Using its online-only platform, EBY repositions underwear as a tool for women’s empowerment rather than one of seduction. Providing the utmost convenience for a replenishable product, EBY is for profit, but also for purpose.
Ten percent of net sales go to the Seven Bar Foundation to empower women out of poverty and into business through microfinance with a small loan. EBY officially launched last week exclusively through https://join-eby.com/.
The launch kicks off EBY’s first “Rebel with a Cause” campaign starring Vergara herself. For the month of October, EBY will shine a light on Colombia by featuring a limited-edition Orchid print designed by Vergara and inspired by the strength and resilience of her fellow Colombian women.
The EBY team also visited the Seven Bar Foundation’s microfinance partner in Los Girasoles, Colombia, to create a short documentary film that shares the stories of three local women and their journeys into self-sufficiency through microfinance.