Sean Diddy Combs & CÎROC Launch Their Newest #CIROCStands Campaign, Amplifying Stories of Black-Owned Businesses and Their Founders

Together with Sean Diddy Combs, CÎROC is proud to continue their culture-shifting #CIROCStands initiative in support of Black excellence and achievement with their newest campaign, #CIROCStands for Black Businesses.

This program will amplify the stories and successes of local businesses and their owners through digital content series and large billboards across their city, in some of the most sought-after locations like Times Square. To further support these businesses, each ground-breaking female founder will be paired with one of CÎROC’s Black Executive partners, who will provide mentorship.

Kicking off the series in New York City is radio personality and entrepreneur Angela Yee, who will host and visit three woman-owned businesses in Harlem and Brooklyn. Joined by Emmy-nominated photographer/videographer Steven John Irby, aka @stevesweatpants, Angela speaks to the business owners to explore their stories and spirit of entrepreneurship and celebrate their dedication and hustle.

The New York City profiles include:

  • Melissa Mitchner, founder of The Bark Shoppe, Harlem’s first and only 24-hour dog care facility, will be mentored by Senior Vice President, Urban Promotions & Artist Relations at Def Jam Records Natina Nimene.
  • Akim Vann, owner of The Bakery on Bergen, a small Black/Asian woman-owned business located in the heart of Prospect Heights will be paired with Executive Vice President of Programming at iHeart Media Thea Mitchem.
  • Ursula Stephen, founder of Ursula Stephen The Salon, a boutique salon that has been described as “Urban Posh,” the perfect mixture between city chic and the flavor of Brooklyn will be paired with Brandice Daniel, Founder and CEO of Harlem’s Fashion Row (HFR).

Paying their mentorship forward, the entrepreneurs provided advice to startups looking to follow in their footsteps.

“Have the long-term vision but don’t skip any steps as you build your brand brick by brick. Be patient and tackle one goal at a time to build your foundation.” — Natina Nimene

“You have to build your tribe and not be afraid to share your vision. Your tribe can be a lifeline to navigate the challenges and opportunities in growing your business.” — Thea Mitchem

“Be willing to take risks, but always make sure you’re creating concrete goals with a plan to reach them.” — Brandice Daniel



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Tony Bowles, Contributing Columnist

Tony Bowles, Contributing Columnist

Tony Bowles is one of the youngest sought journalists in the media world. He focuses on lifestyle, travel, entertainment, food, and more! Based in New York City