RÉMY MARTIN INTRODUCES “THE RÉMY SIDECAR MAGIC HOUR” CAMPAIGN
Rémy Martin unveils its newest creative campaign, “The Rémy Sidecar Magic Hour,” in celebration of National Cognac Day (June 4th) and on the heels of the 100th anniversary of the quintessential Sidecar cocktail.
Directed by the talented Ricky Saiz, the campaign invites us all to own the best part of each day — that sweet spot just as the sun is setting, the energy elevates, and all the right elements are aligned to create that magical feeling you can’t escape, all with the perfect summer cocktail in hand — The Rémy Sidecar.
“As a brand that values excellence, tradition, and innovation, we’re excited to honor the Sidecar, a timeless cognac cocktail, giving it a new life through our campaign and leading cognac culture this summer,” says Tina Reejsinghani, Vice President, Rémy Martin Americas. “Evoking the adventurous and rich nature of the Sidecar, this campaign highlights Rémy Martin’s vision of exception, and our ambition to bring this spirit of excellence to cocktail lovers across the nation this summer.”
The campaign will bring together a host of talented partners and creatives alike to toast the magic hour with their individual passions and The Rémy Sidecar cocktail. Further amplifying the campaign is the Sidecar Summer Soiree Sweepstakes supported by iHeartMedia, in which 25 lucky winners will have the opportunity to ride in style this summer with their very own electric Rémy Martin Sidecar.
To perfectly mark the summer solstice, and official start of summer, Rémy Martin will also be hosting The Rémy Sidecar Magic Hour event in New York City, amplified with local events throughout the summer in Chicago, Miami, Los Angeles, Detroit, and Houston.
For those who want to toast to the celebratory Magic Hour moment themselves this summer and enjoy this refreshing and balanced summer cocktail, see below for The Rémy Sidecar recipe, made with Rémy Martin 1738 Accord Royal, a distinctive cognac made of a blend of uniquely oaky eaux-de-vie with subtle notes of toasted bread and vanilla brioche.
The Rémy Sidecar
2 oz Rémy Martin 1738 Accord Royal
¾ oz Cointreau
¾ oz lemon juice
Pour 2 oz of Rémy Martin 1738 Accord Royal, ¾ oz of Cointreau and ¾ oz of lemon juice into a shaker filled with ice.
Shake, strain and pour into a coupette glass.
Finish with lemon peel for freshness.