Post Malone announces Maison №9’s next vintage and new merchandise
Less than a year following the launch of Maison №9, the French rosé created by Post Malone, entrepreneur James Morrissey of Global Brand Equities, and Dre London, long-time music manager, the co-founders announce Maison №9’s 2021 launch, inclusive of a new vintage and all-new merchandise, available online starting today!
The 2020 vintage ($21.99 for a 750mL bottle) has a new look, including an updated logo and color scheme. Six new pieces of merch will be on sale including Maison №9 sweatshirts, t-shirts and a hat.
The new vintage will be available for sale on Vivino beginning Thursday, April 8th at 12pm ET with an exclusive US launch offer: customers who purchase a bottle on Vivino will receive a 20% discount code towards merchandise on the Maison №9 site while supplies last, or until the exclusive offer ends on Sunday, April 11th at 8pm ET. (PS. Last year, Maison №9 saw a record-breaking pre-order sell out of 50,000 bottles on Vivino in 48 hours!)
The co-founders decided from the start to take a non-traditional approach to marketing and developing a product that’s usually conventional in both style and messaging. In addition to the bottle’s updated look and new merch, Maison №9 will introduce “Seasons,” with each season (Spring, Summer, Fall, and Winter) launching the following:
· New seasonal Maison №9 merchandise designed by Post Malone
· New Post Malone content (inclusive of campaign imagery, social imagery, website content)
· Seasonal cocktail recipes curated by Post Malone
· Correlating events/activations (digital and/or IRL, as current mandates allow).
Following the launch next week, bottles will roll-out in-stores nationwide. Maison №9 will also be expanding in several major new countries this year (a type of expansion model that typically takes 5+ years).