Personalized Irish Pub Pop-Ups — NYC, LA, CHI & DEN from Tullamore D.E.W. Irish Whiskey
Tullamore D.E.W. Irish Whiskey is excited to announce the return of O’Everyone, its national St. Patrick’s Day celebration that welcomes any and all to become Irish for the annual festive holiday. An extension of Tullamore D.E.W.’s award-winning “Beauty of Blend” campaign, O’Everyone champions blend, the breaking down of barriers, of embracing the beauty of us, while coming together to celebrate this one day of the year where all can be Irish, with whiskey in hand.
Launched last year, O’Everyone saw thousands of people around the U.S. create custom t-shirts with their “O’Last Name” on full display (O’Rivera, O’Roth, O’Chao, for example). At the heart of O’Everyone this St. Patrick’s Day will be the addition of a series of pop-up Irish Pubs that can take on the name of all who enter, capturing the spirit of coming together at a place where everybody knows your name.
“Tullamore D.E.W. is built on blend — it runs through every bottle as the original triple blended Irish whiskey since 1829,” said Conor Neville, Brand Manager of Tullamore D.E.W. “O’Everyone is a celebration of the brand’s belief in the spirit of blend and truly opens the Irish holiday of St. Patrick’s Day to all. We’re excited to continue and build on this platform of community and inclusivity in 2020 with our celebratory O’Everyone pop-up pubs, because it’s more fun when we can all be Irish together,” Neville concluded.
The O’Everyone pubs will be gathering places for friends and strangers to toast St. Patrick’s Day 2020 in New York City, Chicago, Los Angeles and Denver. Upon arrival, guests will enter their last name or nickname into an iPad, and the signage for the bar will change to reflect their O’Last Name for a keepsake photo, in traditional Irish font and style.
Once inside, a photo wall will display the attendee images, showing a lively and diverse community ready to celebrate. Guests will be able to enjoy Tullamore D.E.W. samples and have their own custom O’Everyone t-shirts printed. Anyone who cannot visit the pubs can purchase their custom O’Everyone t-shirts at www.OEveryone.com now, ensuring that truly everyone can become a part of the celebration, in uniform, on St. Patrick’s Day weekend.
“Tullamore D.E.W. is on a mission to encourage the world to blend,” continued Neville. “Our whiskey was made for moments like this, when friends come together for special occasions, tell stories, raise a toast, and just share in good company.”
To become part of O’Everyone, find dates and locations for the pop-ups at a city near you and order your O’Everyone custom t-shirts at www.OEveryone.com.