Pepsi Announces World Tour Partnership With Britney Spears
Pepsi has announced that they will be sponsoring Pop Superstar Britney Spears’ upcoming Piece of Me World Tour, which will commence on July 12, 2018 at National Harbor in Washington, D.C.
In addition, Pepsi recently announced its global creative campaign, “Pepsi Generations,” which looks to connect Pepsi fans in a year-long movement in celebrating life’s important moments of the past, present and future. Tapping into Pepsi’s pop culture connection, the 360-degree marketing campaign features a 30-second in-game advertisement called “This Is the Pepsi,” that will debut during Super Bowl LII, featuring iconic celebrities of Pepsi’s past and present, including Cindy Crawford, son Presley Gerber and now Britney Spears’ and her most classic Pepsi moment, “Joy of Pepsi.”
As part of the Pepsi Generations family, Britney has starred in some of the brand’s most celebrated TV advertisements, all of which have been launched during the Super Bowl in years past.
In addition, the movement encompasses the Pepsi Super Bowl Halftime Show, limited-edition heritage packaging, the return of the beloved premium-based loyalty program Pepsi Stuff, as well as a Pepsi Generations Live pop-up that will be at cultural moments across the U.S. throughout the year, starting with Super Bowl LII in Minneapolis.