Mar 16
PATRÓN® Tequila Unveils Residencia PATRÓN: A Cultural Destination Celebrating Mexican Culture and the Best of Mexico’s Bold, Creative Innovators
PATRÓN Tequila — in collaboration with Fabiola Zamora and Danaé Salazar, co-founders and editorial directors of Mexico’s Revista 192 — is bringing modern Mexican luxury to New York City with Residencia PATRÓN, a two-day immersive pop-up destination that brings together handcrafted tequila and Mexican artisans, inventors and creators who push the boundaries of what contemporary Mexican luxury embodies. Residencia PATRÓN will take place on March 25th + 26th, at Studio 525 in the heart of Chelsea’s iconic gallery row.
Residencia PATRÓN celebrates the bold energy of Mexico as a global creative hub. It features immersive architectural installations that pay homage to the PATRÓN time-honored tequila-making tradition, inclusive of its use of a tahona stone — a two-ton volcanic rock that crushes it’s 100% Weber Blue Agave to create a simply perfect tequila.
PATRÓN is the leading producer of tahona-based tequila, a centuries old method used by very few modern-day tequila producers to capture the true essence and flavor of the agave. The exhibit brings to life the unique production process of PATRÓN and the natural elements that when masterfully combined create the simply perfect, iconic taste of PATRÓN tequila.
Inspired by Mexico’s surge of creatives and master makers, Residencia PATRÓN is brought to life in collaboration with Fabiola Zamora and Danaé Salazar, the luminaries and co-founders of Mexico’s Revista 192. The duo expertly curated a residency of bold Mexican creators and artists who represent the modern heritage and unshakeable integrity of Mexico.
Throughout the experience, guests will be transported to an atelier of Mexican craft and creativity that features:
- Chef Jair Téllez, a pioneer in Mexican cuisine with his beloved restaurant, MeroToro, and a trailblazer influencing Mexico City’s rise as a culinary destination.
- Eliana “Eli” Martinez, one of Mexico City’s rising bar talents who has innovated behind legendary bars like Pujol and is Director of Bars for Carolo Group
- Cynthia Buttenklepper, Fashion Designer and benchmark of contemporary design in CDMX whose brand is made in Mexico by Mexican hands, minds, and hearts.
- Perla Valtierra, Ceramics Designer whose brand produces high-end, handcrafted ceramics in Mexico.
- Xinú, a Mexico City-based Perfumery that taps into a deep well of sensorial heritage in devising its assemblage of fragrances.
- Aurelia, a fashion and accessories line created by three Mexican sisters who design one-of-a-kind customizable wooden bags, leather straps, belts, and other timeless accessories.
- Caralarga, a textile design and production workshop inspired by nature’s raw materials.
- Damián Romero, (AKA Dramian) and Rodrigo Madrazo (AKA Mandrake), DJs who are responsible for introducing Avant-Garde music and digital arts to Mexico over the past 10 years.
- Diego Vega Solorza, Choreographer and Dancer who is the creative power behind Trazo Ciclo de Danza and is renowned for the multi-disciplinary and interdisciplinary connections he makes with other art forms
- Silvana Estrada, internationally recognized singer-songwriter whose work embraces the legacy of Mexican music.
To enjoy the Residencia PATRÓN experience, guests must book in advance at Tock.com. All guests must show proof of vaccination and be 21+ to attend.
