PATRÓN Launches Calavera Bee Story for Dia de Muertos Narrated by Eugenio Derbez
PATRÓN Tequila is celebrating the traditions of Dia de Muertos with a compelling original story of the Calavera Bee.
Inspired by the origin myths and iconography of Dia de Muertos and formed by the Mexican heritage of PATRÓN tequila, comes the story of the PATRÓN Calavera bee written by the extraordinary Isabel Zapata, a Mexico City native, essayist, and poet, paired with unique animated designs created by Mexican artist, Lugar de Huida, and voice narrated by Mexican actor, Eugenio Derbez.
Known for his roles in Al Derecho y Al Derbez, Derbez En Cuando, XHDRBZ, Vecinos and La familia P. Luche, and most recently Coda on Apple TV, Eugenio has an appreciation for Mexico and the culture he grew up in, which is brought to life through his mystical and vibrant narration of the story of the Calavera bee.
“It’s an honor to be joining PATRÓN to celebrate Día de Muertos. As someone who is very proud of his Mexican heritage, I’ve always been inspired by the commitment PATRÓN has made to the tradition of its Mexican craftspeople and tequila-making process, staying true to their Mexican roots,” said Eugenio Derbez. “With this story, PATRÓN offers an artistic interpretation of the rituals and celebration of Día de Muertos, a holiday dear to me, underscoring the passion and soul of Mexico in a unique way.”
PATRÓN is a brand that is deeply rooted in its Mexican heritage and this story uniquely depicts the importance of the connection to culture and tradition, as well as an appreciation for the beauty, craft, and community of Mexico. Consumers can find the story of the Calavera bee on the PATRÓN Instagram and IGTV @patron.
“Día de Muertos is a meaningful day in Mexican culture where people gather with friends and family to honor their ancestors and history,” said Chloe Lloyd-Jones, VP of Marketing North America. “As a brand that is deeply rooted in its Mexican heritage, PATRÓN presents this story to uniquely depict the importance of our connection to culture and tradition, as well as an appreciation for the beauty, craft, and community of Mexico.”