PANGAIA Introduces PLNT FIBER™ & FRUT FIBER™ Alternative Fabrics to Cotton

PANGAIA is pleased to announce the next step of its material innovation strategy with the introduction of two new fabric alternatives. Today the brand introduces PLNT FIBERTM and FRUT FIBERTM, two proprietary blends that are made entirely from plant fibers. This innovation is the brand’s latest step to delivering alternatives to overproduced materials such as cotton.

The fashion industry’s reliance on conventionally sourced non-organic cotton and fossil fuel based synthetics continues to be problematic due to the nature of these raw materials: on average, about 10,000 liters of water are required to grow just 1kg of conventionally used cotton, and synthetics are usually made from petrochemicals, a non renewable resource difficult to dispose of responsibly.

While both these materials feature undeniable qualities important to the textile industry, our global over-reliance on these materials and the lack of diversity in textiles commonly used are increasing their negative impact.

The introduction of PLNT FIBERTM and FRUT FIBERTM adds to PANGAIA’s portfolio of material innovations and represents a true embodiment of the brand’s commitment to its material philosophy — “high-tech naturalism”. The new blends which contain no cotton, will be available in a range of extra soft and relaxed PANGAIA products which following the initial release, will be made readily available for use by brand partners.

PLNT FIBERTM and FRUT FIBERTM further PANGAIA’s commitment to delivering problem solving science you can wear. The new range which is derived from plant and agricultural waste continues the brand’s focus of leveraging materials that offer an alternative to the industry’s over reliance on mono-cropped cotton and fossil fuel based synthetics

--

--

--

Tony Bowles is one of the youngest sought journalists in the media world. He focuses on lifestyle, travel, entertainment, food, and more! Based in New York City

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

How to customize WordPress without writing code *

Messy purchase journey

THE BEST WAYS TO EARN MONEY USING DIGITAL MARKETING

Don’t Just Sell, Instead Sell Customer A Solution

Why LinkedIn Lead Generation Agency Is Not a Good Solution

Are you giving a FCX

101; cost of acquisition

Brand Image Matters

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Tony Bowles, Contributing Columnist

Tony Bowles, Contributing Columnist

Tony Bowles is one of the youngest sought journalists in the media world. He focuses on lifestyle, travel, entertainment, food, and more! Based in New York City

More from Medium

Being the Mother of Someone with Schizophrenia

Why “Ozark” Is No Longer Doing it for Me

8 Lessons I Learned as a Nonprofit CEO

Breaking the bias — coming back from burnout.