New Rosé Inspired by Cirque du Soleil Launches Nationwide
Like Cirque du Soleil shows, this Rosé de Provence provides pleasure and celebration, and takes us on an unexpected journey that lives in the moment but lasts in our memories. As a maker of joy, curiosity, and because ordinary just won’t do, Cirque du Soleil Rosé inspires people to celebrate the moment, keep life spontaneous, and escape the mundane.
Born out of a partnership between wine innovators Truett-Hurst Winery and Wines That Rock, LLC, this Cirque du Soleil Rosé is another example of the innovative and inspiring wine selections that Albertsons Companies stores are best known for. Albertsons Companies will carry the Cirque du Soleil Rosé in banner locations across the United States, including Vons, Safeway, Albertsons, Tom Thumb, Jewel Osco, Randalls, Shaw’s, and more.
“We are pleased to have been presented with such an opportunity by Truett-Hurst for our first wine release with this delightful rosé. At Cirque du Soleil, we embrace those who audaciously want to do, try, see and feel things differently, and this is one of the reasons why we agreed to take on this adventure,” said Jonathan Tétrault, President and COO of Cirque du Soleil brand.
“We love introducing new products that surprise and delight customers in every aisle of the store,” said Geoff White, President of Albertsons Companies Own Brands. “We are excited to have collaborated on this wonderful new rosé wine.”
Created in Provence, a South of France area renowned for producing some of the world’s most elegant rosé wines, Cirque du Soleil Rosé presents a delicate, pale and shiny pink color with aromas of a beautiful floral range of flavors. This light-bodied wine is supple and fresh with slightly fruity notes leading to a crisp and refreshing finish.
Created in respect of the biodiversity of soil and the mistral wind that keeps the vineyards dry and the skies clear while the grapes are transformed into a joyful experience, Cirque du Soleil Rosé is truly revelry in a bottle. The limited-edition wine is available at Albertsons Companies stores and suggested retail is $19.99. For more information visit cirquedusoleilwine.com.