Netflix’s Klaus Delivered Holiday Cheer Today on World Kindness Day Across the U.S.
Special delivery! In case you missed it, KLAUS came to town this week in celebration of World Kindness Day on Wednesday, November 13th, Netflix’s first animated feature film, KLAUS, and Big Brothers Big Sisters of America (“BBBS”) partnered up to spread holiday cheer from coast to coast.
As Jesper, the title character in KLAUS, says, “a simple act of kindness can always spark another”, and on World Kindness Day, Netflix did just that! Netflix invited residents across Los Angeles, New York and Chicago to unwrap massive gifts with the help of local BBBS chapters. A decked-out truck arrived in each city delivering a larger-than-life wrapped mystery present crowds huddled to help open.
From 10:00 a.m. to 6:00 p.m., the giant gift opened up to reveal bespoke gifts benefiting each city for families to take home, a letter-writing station for children to write letters to Klaus, a gift-wrapping station and the GREATEST gift of all — a life-changing charity donation to the local BBBS city chapter to vastly improve their community!
The “Bigs” (mentors) and “Littles” (children) joined the crowd to reveal the special moment as balloons lifted into the sky, a heartwarming celebration to ring in the season of giving on World Kindness Day. In addition to the generous donation, Netflix is also fulfilling thousands of holiday wish lists written by the Littles in the program with the help of their Bigs in a “Letters to Klaus” initiative inspired by the film.
And yet, that’s not all! These acts of kindness have just begun — stay tuned to see how Netflix’s KLAUS will be delivering kindness to all during the entirety of the holiday season.
KLAUS will be available worldwide for streaming on Friday, November 15.