In a debut as provocative as the name suggests, Moxy Times Square is primed to change the NYC hotel game. Formerly the New Mills Hotel, built in 1907 in Midtown Manhattan on 36th Street and 7th Avenue, Moxy Times Square proves that affordability doesn’t have to mean a sacrifice of style or comfort. Thanks to the collective ingenuity of these partners — each a disruptor in its own space — Moxy Times Square exudes a vibrancy that contrasts with the lackluster efficiency of other affordable hotels. Key highlights include:
- Immersive public spaces and cleverly designed guestrooms by Yabu Pushelberg
- Five F&B experiences designed by Rockwell Group and operated by TAO Group, including Magic Hour, NYC’s largest hotel rooftop lounge; Legasea, a seafood brasserie; Egghead, an egg-centric all-day breakfast spot; and Bar Moxy, the focal point of the lobby lounge
- A retail partnership with New Stand, offering guests everything from a toothbrush to a mini-piñata
- Regular programming that includes guest DJs, pop up trunk shows, speaker series, collaborations with local and digital artists, a rooftop fitness series and more
“Moxy pushes the envelope, so we tossed out the rulebook,” said Toni Stoeckl, Global Brand Leader and Vice President, Marriott International’s Distinctive Select Brands. “Together with Lightstone, we set out to create a new paradigm within the New York hotel scene by bringing together the best-in-class in design, food & beverage and retail and giving them the freedom to allow their imaginations to run wild. The result has been a hotel experience like no other — fun, edgy, playful, and all at a killer price.”
The opening of Moxy Times Square marks the brand’s 15th hotel opening, and the first of five Moxy hotels planned for New York City. This year the brand is expected to open ten additional hotels located in Berlin, Frankfurt, Seattle and Tokyo, among others.