MAGNUM New York officially opened its doors to the public and made its return to SoHo on, June 1st. The MAGNUM dipping bar, back for its third year in NYC, allows guests to create custom MAGNUM bars by selecting silky vanilla bean or rich chocolate ice cream bars to be hand-dipped in their choice of real Belgian dark, milk or white chocolate, before choosing three premium toppings from the classic culinary rose petals to new additions for 2018 such as mini peanut butter chips and salted caramel coated biscuits.
Brand new this year, MAGNUM New York will offer limited-edition “Look Book bars” inspired by the brand’s longstanding roots in art and fashion. For the month of June, guests can purchase Spring/Summer 18 and Cocoa Spice (pictured below) — and the pop-up even features perfectly-lit Instagram booths to help capture the perfect picture of every ice cream masterpiece.
Also new this year, the pop-up will feature an aroma bar that invites guests to experience MAGNUM’s premium ingredients including vanilla, roses, and cocoa on an elevated level.