Limited Run Pop Up Brings Some of The Coolest Names in Italian Fashion to The U.S. For The First Time
Anteprima, a two-week immersive pop-up experience that opens Friday, April 26, brings Italy to the streets of New York City. This dynamic pop up will blend together components of the Italian lifestyle while introducing shoppers to some of the coolest fashion brands that Italy has to offer. Anteprima (the Italian word for Preview) features a curated selection that includes an array of styles, categories, inclusive sizing and price points including sportswear, ready-to-wear, sustainable fashion and menswear.
Berna — A men’s and women’s ready-to-wear brand that incorporates a blend of sportswear, urban street style and classic Italian elegance to create always ontrend lines. Berna takes inspiration from art, archetypes of Italian lifestyle (such as the Vespa) and traditional sports to create renewed vintage flair and timeless looks.
Opificio Modenese — A modern and sophisticated women’s ready-to-wear brand with a focus on lasting quality and undeniable style. While at Anteprima, Opificio Modenese will debut Sensitive® — a Spring/Summer 2019 capsule collection made with innovative and sustainable fabrics. This unique collection dries on its own in just two hours, and doesn’t need to be ironed or pressed (conserving both energy and time for the wearer).
Donne Da Sogno — A luxury sportswear brand that has been outfitting Italian women in expertly handcrafted garments since 1994. Rather than chasing fashion trends, Donne Da Sogno has a creative philosophy based on staying true to its own signature style and contemporary designs.
Random Moda — An environmentally conscious ready-to-wear brand that upcycles fabric and used garments to craft new, chic looks while reducing waste. In an industry that is inundated with fast-fashion, founder Irene Roliti saw an opportunity to create renewable fashion using a sustainable approach to manufacturing that finds fresh purpose for tired fabrics and materials.
Max Fort — A menswear brand that specializes in the plus-size market with an inclusive range of style offerings and sizing. The Max Fort mission is to inspire confidence in men while accommodating a wide array of fashion needs from business casual to urban sportswear.
Teetopia — A fusion of utopia and T-Shirts, utilizes the ordinary t-shirt as a canvas for stylish communication. With an eye for fabric sourcing and graphics, founder Fabiana Borsari has created a line of custom streetwear unlike anything else on the market. The unique prints on Teetopia shirts are not actually prints at all. Rather, they are layered pieces of fabrics that create multi-dimensional imagery with rebellious messaging.
Visitors to the pop-up will feel as though they have been transported to Italy as the experience will include a colorful mix of authentic Italian activations and vendors. Guests will be offered the opportunity to enjoy wine and coffee (served in the backyard patio), live DJs, Sogno Toscano olive oil tastings, gelato from the award-winning Polosud, book launches, a Veronica Tordi fine jewelry presentation and more.
This limited run pop-up will open its doors to the public at 359 Bleecker Street, New York, NY 10014 now through Friday, May 10. Anteprima will be open Monday-Sunday from 11:00 AM — 8:00 PM.