Lily Aldridge Hosts Parfum Collection Launch Event at NYFW
Lily Aldridge hosted an exclusive star-studded NYFW event to celebrate the launch of her new beauty venture, Lily Aldridge Parfums, a direct to consumer fragrance brand in collaboration with Inter Parfums and IMG. The first fragrance (of four), Haven, inspired by Lily’s garden in Nashville, was unveiled on September 1st on her website: LilyAldridgeParfums.com.
High-profiled guests, including Adriana Lima, Joan Smalls, Carolina Kurkova and more, joined Lily to toast the launch and enjoyed live bluegrass music, light bites, specialty rose tequila cocktails by Casa Dragones, and more. They were given samples of Haven upon departure.
The collection serves as a lens into Lily’s busy lifestyle. It embodies her passions, including her family, fashion and travel. It also incorporates Lily’s commitment to sustainability. Each fragrance, that pays homage to one of her favorite places, features a wood cap from sustainable forests and an outer carton that doubles as a shipping vessel, made of 100% recycled paper, to minimize waste.
For each tree used for the caps, five more are planted. Each fragrance has a charity component, where at checkout, customers have the ability to donate to a non-profit organization that’s near and dear to Lily’s heart. The first partnership is with St. Jude Children’s Hospital.