Lily Aldridge Hosts Parfum Collection Launch Event at NYFW

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Romee Strijd, Stella Maxwell, Taylor Hill, Elsa Hosk, Lily Aldridge and Jasmine Tookes pose for a photo during the Lily Aldridge parfums launch event at The Bowery Terrace at the Bowery Hotel on September 08, 2019 in New York City. (Photo by Craig Barritt/Getty Images for IMG)

Lily Aldridge hosted an exclusive star-studded NYFW event to celebrate the launch of her new beauty venture, Lily Aldridge Parfums, a direct to consumer fragrance brand in collaboration with Inter Parfums and IMG. The first fragrance (of four), Haven, inspired by Lily’s garden in Nashville, was unveiled on September 1st on her website: LilyAldridgeParfums.com.

High-profiled guests, including Adriana Lima, Joan Smalls, Carolina Kurkova and more, joined Lily to toast the launch and enjoyed live bluegrass music, light bites, specialty rose tequila cocktails by Casa Dragones, and more. They were given samples of Haven upon departure.

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Lily Aldridge and Edward Enninful pose for a photo during the Lily Aldridge parfums launch event at The Bowery Terrace at the Bowery Hotel on September 08, 2019 in New York City. (Photo by Craig Barritt/Getty Images for IMG)

The collection serves as a lens into Lily’s busy lifestyle. It embodies her passions, including her family, fashion and travel. It also incorporates Lily’s commitment to sustainability. Each fragrance, that pays homage to one of her favorite places, features a wood cap from sustainable forests and an outer carton that doubles as a shipping vessel, made of 100% recycled paper, to minimize waste.

For each tree used for the caps, five more are planted. Each fragrance has a charity component, where at checkout, customers have the ability to donate to a non-profit organization that’s near and dear to Lily’s heart. The first partnership is with St. Jude Children’s Hospital.

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Tony Bowles is one of the youngest sought out journalists in the media world. He focuses on lifestyle, travel, entertainment, food and more! Based out of NYC.

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