Joel McHale Joins Q Mixers as Chief Happy Hour Officer
Q Mixers, America’s leading premium carbonated mixers company, today announced that actor, comedian, hair icon, and television host, Joel McHale, is joining the brand as the category’s first-ever Chief Happy Hour Officer (CHO). As CHO — and Q Mixers’ first celebrity partner — McHale’s official responsibilities will include showing how great Happy Hour can be when we make great drinks and laugh with friends and colleagues in person again.
“I founded Q Mixers with a simple purpose: to make superior mixers so that my favorite drinks could be even better. As we look ahead to the summer when people will start getting together again, Q Mixers will help bring the joy back to Happy Hour,” said Jordan Silbert, Founder & CEO of Q Mixers. “Our spectacular mixers will easily make everyone’s favorite drinks even better and Joel will make sure people remember how to do Happy Hour properly — starting with easy, great drinks but also focusing on important lessons such as wearing pants and telling new jokes that you haven’t been telling for the last year.”
Over the last year, Q Mixers (+70%*) and the mixer category (+24%*) have seen tremendous growth as people learned how to make cocktails at home and discovered the importance of premium mixers. With that, the brand has made 2021 a year to step things up with a complete rebrand across multiple consumer touchpoints and adding Joel McHale to its executive team.
As a self-avowed foodie and drinker, who already stocked Q Mixers at his home, joining Q Mixers was a no-brainer for Joel. “I had Q Mixers in my house even before we worked together — crappy mixers ruin a great drink. They have 11 flavors, so it’s incredibly easy to make any of your favorite drinks even better.”
Q Mixers’ new branding can now be found across all consumer touchpoints including packaging, the website, social channels and more. This refresh was inspired by a desire to make Q Mixers’ branding as terrific as the liquid inside our bottles and cans.