Inside the #UGGLIFE Campaign Launch at Academy LA
The brand’s latest campaign features notable creatives and those closest to them, including Slick Woods and son, Paloma and Ama Elsesser, Kim Gordon and Coco Gordon Moore, Sasha and Sergio Lane, and Luka and Clark Sabbat, who were all in attendance. The inspiration behind the event was an homage to the brand’s California heritage.
Casting director for the presentation models, campaign star Slick Woods enlisted an eclectic group of individuals that empowered and inspired her.
Drawing inspiration from the #UGGLIFE campaign’s family-focused narrative, the brand enlisted eyewear designers and DJs Coco & Breezy to curate the soundtrack for the event and The Garden, brothers Wyatt and Fletcher Shears, for a musical performance.
Seen through eye-catching rich red and deep blue hues, which represent the California state flag and coastline, respectively, the use of colorblocking is a play off the UGG® brand’s roots seen through the new contemporary and bold direction.