Inside The HOT NOW CHINA Spring/Summer 2019 Collection
HOT NOW CHINA supported by TENCENT and Chow Tai Fook Jewellery Group presented its first runway fashion show featuring a curated group of five of China’s most well known promising designers, at New York Fashion Week on Sunday, September 9, 2018.
Chow Tai Fook Jewellery Group, known for its innovation, craftsmanship and heritage, debuted their Hearts On Fire collection on the runway, in collaboration with two designers in the show. The show was followed with an art exhibition and award ceremony.
The most popular and highly regarded design platform in China, HOT NOW CHINA is a collaborative effort between China Fashion Association (the country’s most authoritative fashion organization), Tencet News and Global Fashion Industry Academy. Aimed at raising global awareness of its growing fashion industry and fostering talent, HOT NOW CHINA brings Chinese fashion design into the global mainstream.
Each year, a number of promising and pioneering designers are selected to participate in HOT NOW CHINA’s fashion shows in New York, London, Milan and Paris, where they show their designs, study the local fashion industry and receive training. Through this project in New York, HOT NOW CHINA furthers its mission to cultivate China’s fashion talents as well as develop China’s fashion think tanks.