Inside The Hennessy & Victor Cruz Canelo Fight Party
This weekend, Hennessy & Victor Cruz hosted a private viewing of Canelo Alvarez’s highly anticipated boxing match at a private residence in New York City. Fight fans enjoyed sounds by DJ Enuff, passed bites and a custom Hennessy cocktail, the Hennessy Jalapiño inspired by Canelo, who went on to defeat Golovkin to become the Middleweight Champion.
Hennessy, the world’s best-selling Cognac, now in year two of its partnership with Golden Boy Promotions and Canelo, who lives the Hennessy mantra “Never stop. Never settle.”
The similarities between Hennessy and Canelo are striking: both possess a unique savoir-faire and a relentless quest for excellence. As the youngest of seven brothers, Canelo is the only one to become a world champion. He and his Golden Boy network represent a passion and love for the sport of boxing and dedication to family and country, much like Hennessy itself.
In celebration of Canelo’s victory, Hennessy has released a series of new creative that demonstrates how Canelo, like Hennessy, recognizes the importance of heritage and family in the unwavering pursuit of excellence. Centered on the theme of pushing the limits of one’s own potential, the new creative highlights Canelo: a dedicated athlete and an inspiration to his country.