In The Hamptons: YSL Beauty Take Over Brand & Retail Experience at Surf Lodge in Montauk

Officially kicked off yesterday, YSL Beauty celebrates the launch of the new Y Eau de Toilette with an immersive beach-side brand and retail experience takeover of the iconic Montauk destination, the Surf Lodge.

Inspired by the rock legend, Lenny Kravitz — the Global Brand Ambassador behind the fragrance — and those who channel his fearless spirit, Y Eau de Toilette is fresh but powerful, and reflects Lenny’s energy: free and expressive.

Open now through Monday, Aug. 15, YSL Beauty is delighted to invite you to shop Y, the YSL Beauty assortment, custom YSL Beauty treats, specialty cocktails and experience an on-site bottle engraver where you can make the perfume truly your own.

This weekend, Surf Lodge will host performances by Chelsea Cutler (8/12), Shallou (8/13) and Zedd (8/14) where guests can sip custom cocktails in the lounge area adjacent to YSL Beauty’s brand and retail experience.

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Tony Bowles, Contributing Columnist

Tony Bowles, Contributing Columnist

Tony Bowles is one of the youngest sought journalists in the media world. He focuses on lifestyle, travel, entertainment, food, and more! Based in New York City