In The City: Rémy Martin Celebrates the 50th Anniversary of Hip-Hop with DJ Spinderella, DJ Cocoa Chanelle, Kool DJ Red Alert, and More
To commemorate the 50th anniversary of hip-hop and its concluding installment of The Rémy Martin Mixtape Limited Edition Series, the popular trilogy that celebrates the shared legacy of music and cognac, Rémy Martin hosted a celebration at the Universal Hip Hop Museum on Wednesday, March 22nd.
The star-studded night was held in the Bronx, which is the birthplace of hip-hop culture, and was attended by hip-hop’s most storied icons and legendary mixtape DJs, including DJ Spinderella, DJ Cocoa Chanelle, Kool DJ Red Alert, DJ Marley Marl, DJ Yella, DJ Jelly, and DJ Jay Illa.
The night celebrated these Mixtape icons who are honored in the Rémy Martin Mixtape Street Art Museum, a traveling exhibit which spotlights eight iconic DJs from five key cities across the nation, imagined by the talented illustrator, Xia Gordon.
The Mixtape Street Art Museum celebrates DJs who have made their mark in cultivating what mixtape culture is today, shining a light to their contributions in music for future generations through AI powered murals located in the home city of each honored DJ. In addition to the DJs who attended last night’s celebration, DJ Shortkut was also honored as part of the Mixtape Street Art Museum, with a mural located in San Francisco.
During the celebration, guests had the chance to view the Mixtape Street Art Museum in person and check out the VSOP Mixtape Volume 3 Limited Edition, a rare collectible that is introduced alongside innovative A.R. technology.
The VSOP Mixtape Volume 3 Limited Edition honors the legacy of music and cognac: two cultures that share the same path to excellence and launches in tandem with immersive experiences that pay homage to mixtape music culture in the 80s and 90s.
While exploring the many archival hip-hop offerings that the Universal Hip Hop Museum has to offer, guests were also treated to a special breakdance performance by the Hip Hop Dance Junkies, highlighting the different aspects of hip-hop culture, and performances by DJ Suss One and DJ Quicksilva. Attendees enjoyed heartfelt remarks from DJ Marley Marl, Kool DJ Red Alert, DJ Spinderella, and DJ Cocoa Chanelle, as they expressed their joy in celebrating this milestone in hip-hop history with Rémy Martin.
Throughout the evening, guests enjoyed The Rémy Ginger and specialty Rémy Martin cocktails like The Marley Marl, The Red Alert, The Spinderella, and The Cocoa Chanelle, which are all creative takes on Rémy Martin’s classic VSOP cocktails.
In addition to last night’s event, Rémy Martin will continue to celebrate 50 years of hip-hop and mixtape culture in 2023 through dynamic partnerships with iHeartMedia and the Universal Hip Hop Museum.
The partnership will build on Rémy Martin’s commitment to music and culture by supporting the Universal Hip Hop Museum’s mission and the preservation of archival hip-hop memorabilia for scholars and generations to come.