Glasses Go ‘Bio’ With Partnership Between Bio-On & Kering Eyewear

Image for post
Image for post

Bio-on, listed in the AIM segment of the Borsa Italiana, announces a partnership with Kering Eyewear to develop new materials based on Minerv PHAs, the revolutionary bioplastic which is 100% natural and biodegradable. “This is the first time in the world that a company in the eyewear industry has decided to carry out research with our biopolymers” explains Marco Astorri, Chairman and CEO of Bio-on.

Kering Eyewear’s aim is to make an active contribution to the development of an innovative and sustainable business model, providing its team of designers with a series of cutting-edge materials to broaden their creative possibilities, setting new trends in the luxury and sport & lifestyle segments.

Image for post
Image for post

Researchers from the two companies will collaborate to design, certify and put on the market new eco-sustainable materials to be integrated with the use of cellulose acetate, one of the most common materials used in the majority of the eyewear products on the market to date.

“We are proud to be the first in the world to use our PHAs biopolymer together with such a prestigious and internationally renowned company as Kering Eyewear. Thanks to this collaboration, we are launching a new era in the eyewear world” says Bio-on Chairman and CEO Marco Astorri. “The union of creativity and technology will give rise to items with absolutely innovative characteristics. Our laboratories and scientists will develop a vast range of new formulations, giving free rein to the creativity of the most discerning designers.”

Image for post
Image for post

All PHAs bioplastics (polyhydroxyalkanoates) developed by Bio-on are made from renewable plant sources with no competition with food supply chains. They guarantee the same thermo-mechanical properties as conventional plastics with the advantage of being 100% eco-sustainable and naturally biodegradable.

Written by

Tony Bowles is one of the youngest sought out journalists in the media world. He focuses on lifestyle, travel, entertainment, food and more! Based out of NYC.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store