Escada Celebrates the Launch of ‘The Heart Bag by Rita Ora’
To celebrate the introduction of the ‘Heart Bag by Rita Ora’, ESCADA and new brand ambassador Rita Ora hosted an intimate dinner and evening of creativity at Public Hotel in New York on March 27th.
The evening kicked off with cocktails in a backstage area, showcasing the artistic inspiration behind the ‘Heart Bag’, followed by a seated dinner. DJ Chloe Caillet closed out the evening with a special set.
Among the guests were models Winnie Harlow, Duckie Thot and Leomie Anderson, as well as Rita Ora herself and Iris Epple-Righi, CEO of ESCADA.
During the event, the new ‘Heart Bag by Rita Ora’ was revealed priced. In harmony with ESCADA’s bold palette, Rita’s love for the color red, signifying strength and passion, appears everywhere from the bag’s soft calfskin leather to its hardware. Its concentric heart pays tribute both to ESCADA’s proud femininity and Rita’s celebration of female independence.
“The heart is what I think about when I think of ESCADA. I absolutely love the bright colors and bold shapes of the brand, so the Heart Bag is definitely a signature piece. The best thing about the Heart Bag is of the message behind it. That you can be who you want to be, challenge the rules and feel strong and confident doing so.” Rita Ora
Extending this passion into tangible change, ESCADA and Rita will donate a portion of proceeds from the sale of each bag to Women for Women International — a charity whose mission is to help female survivors of war rebuild their lives.
The ‘Heart Bag by Rita Ora’ will be available worldwide in store and online from March 27, 2019, retailing at $1195.