Celebrate National Picnic Day with Stella Artois Solstice Lager
Spring has sprung! Stella Artois has the perfect complement for the warmer days and sunshine ahead. Newly added to the Stella Artois permanent portfolio, Solstice Lager is the first-ever golden lager brewed by the brand designed for warm weather savoring.
Produced in the U.S. under an expert team of brewmasters, the golden brew is crafted with a hint of citrus and is triple filtered for a smooth taste with a crisp finish.
To shine a spotlight on Stella Artois Solstice Lager, the brand is releasing a new film on April 1 called “Shadows.” Set to a catchy beat, the spot shows how being out in the sunlight with friends and a refreshing beer can make any moment exceptionally golden.
In the spot, each person’s shadow from the sun is animated to show the inner joy and spontaneous side that is released as they enjoy moments together spent under the sun, sipping a Stella Artois Solstice Lager and savoring time with those who matter most.
The campaign will shine on television, online, on social, and in OOH throughout the summer. The brand will deliver exceptionally golden experiences for fans throughout the season.
Fans in NYC, Chicago, and LA will even have the opportunity to unlock complimentary Stella Artois Solstice Lager. All they have to do is keep an eye out on the @StellaArtois Twitter page, the first time their city hits 80 degree weather, for a chance to win.