Bulleit Frontier Whiskey Debuts Eco-friendly Earth Day Cocktail Kit in Partnership with American Forests to Celebrate a More Sustainable Tomorrow
Furthering its commitment to building a more sustainable tomorrow, Bulleit Frontier Whiskey announced today that the brand is once again teaming up with American Forests as well as North America’s “Most Imaginative Bartender” Carley Gaskin to create a limited-edition eco-friendly cocktail kit in celebration of Earth Month and Earth Day 2021.
Available for cocktail and environmental enthusiasts to purchase starting today on Cocktail Courier, Bulleit will donate 22% of profits from each kit sold during the month of April up to $10,000 to American Forests in recognition of Earth Day on April 22.
Reinforcing the brand’s dedication to operating responsibly and considering the environment, the launch of the sustainably made Earth Day Cocktail Kit comes on the heels of the announcement of the Bulleit brand’s partnership with American Forests, the oldest national nonprofit conservation organization in the United States, and the brand’s commitment to plant one million trees over the next five years.
“As a brand focused on building community, we are thrilled to team up with our friends at American Forests and pioneering mixologist Carley Gaskin to deliver this one-of-a-kind sustainable Earth Day Cocktail Kit experience to people at-home,” said Ricky Collett, Global & US Brand Director, Bulleit Frontier Whiskey. “Bulleit supports trailblazers like American Forests and Carley Gaskin who are setting the standard for sustainable practices in their respective fields, and ultimately helping to preserve the environment for generations to come.”
Made with sustainably sourced ingredients and compostable materials, the Bulleit Frontier Whiskey Earth Day Cocktail Kit is available in both classic and mini sizes, and contains everything whiskey lovers 21 and older need to craft a delicious and eco-friendly “Sip of Paradise” cocktail at-home, including award-winning Bulleit Bourbon, pineapple cordial and citrus stock garnished with a dehydrated lemon wheel.
Crafted by Carley with sustainability in-mind, the citrus stock featured in the cocktail is made by using the leftover hulls of the citrus, often discarded after juicing, and the pineapple cordial is made from using the pulp leftover from juicing as well as the skins of the pineapple.
Each kit also contains sustainable at-home bartending tips printed on seed paper, so consumers can begin to plant and grow their own garnish gardens at-home. Each classic kit also contains two upcycled, Bulleit-branded rocks glasses.
“I could not be more excited for the opportunity to partner with Bulleit Whiskey to marry two of my personal passion points — sustainability and mixology — to give folks at-home an elevated cocktail experience that is also environmentally responsible,” said bartender Carley Gaskin. “With the 2021 Bulleit x Earth Day Cocktail Courier Kit, bourbon lovers can enjoy an imaginative and fun cocktail from home, while also learning a bit about how to operate more sustainably.”
In addition to Carley’s sustainable at-home bartending tips sheet, Bulleit also teamed up with Gaskin to create several videos demonstrating how people can recreate the sustainable citrus stock and pineapple cordial kit elements of the kit as well as some additional tricks and tips for how they can operate more responsibly in their at-home bar. The videos are available to view now on Cocktail Courier and will be appearing on Carley’s Instagram page throughout the month.
“Healthy and resilient forests are a gift that keeps on giving, including carbon sequestration, air purification, water conservation, and vital wildlife habitat,” said Jad Daley, President and CEO of American Forests. “We’re thrilled to continue our partnership with Bulleit for this eco-friendly Earth Day Cocktail Kit collaboration, and to plant even more White Oaks together to help in the fight against climate change.”
The exclusive and limited-edition Bulleit x American Forests Earth Day Cocktail Kit is available for purchase now at CocktailCourier.com, with a SRP of $64.99 per classic kit, and $34.99 per mini kit, while supplies last.
The Bulleit Frontier Whiskey x American Forests Earth Day Cocktail Kit includes:
- A Sip of Paradise — A delicious, bold and easy-to-make libation — this imaginative, citrusy cocktail is comprised of all sustainable elements along with Bulleit Bourbon, providing an elevated (and eco-conscious) tasting experience.
- Custom upcycled glassware featuring the Bulleit Frontier Whiskey Logo
- Tips on how to bartend more sustainably at-home and behind the bar from Carley Gaskin, printed on custom-designed Seed Paper.
As you raise a glass to the planet and a more sustainable future this Earth Month, Bulleit reminds consumers to please drink responsibly.