Bowling Shoes To Get A Facelift With Bowlero Corp
Bowlero Corp. launched a nationwide search for its next Bowling Shoe Designer — The #BeBowled: Shoe Design Challenge.
Bowlero is known for upgrading the bowling experience at its centers around the U.S., with upscale amenities, trendy food and drinks, live entertainment and more. What hasn’t changed? The shoes — until now.
Just yesterday, Bowlero launched #BeBowled as an open call to all up and coming shoe designers, creatives and bowling fanatics around the U.S. to reinvent the traditional bowling shoe.
Anyone 18 and up can submit their design, and in June, the winning designer will see their shoe professionally produced and distributed to nearly 100 Bowlero and Bowlmor locations nationwide, rolling out in 2019. Cash and other prizes (including recognition as a nation shoe designer!) will also be awarded.
Here’s how it works! Starting February 26th, contestants can officially enter their design submissions online at www.bowlerocorp.com/designourshoes. Contestants can submit their best designs by April 16th when the submission window officially closes. In late April, five finalists will be announced and in late June they will be flown to New York City to see their designs live during an epic fashion show set on the lanes at Bowlmor’s Times Square flagship location.
What’s at stake? A cash prize of $2,500 and something way more important: Legacy. The winning designer will see her/his shoe professionally designed, produced, and distributed to more than 75 Bowlero and Bowlmor locations nationwide, rolling out in 2019.