Barneys Launches Exclusive Brandblack Collaboration

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Just In: Barneys New York just launched another installment of the 2018 Barney New York Sole Series, this time partnering with Brandblack to recreate two exclusive Aura sneakers.

This silhouette features a sock-like fit and ultra-supportive midsole that encourages flexibility and comfort. The Aura Knit & Leather Sneakers are available in limited-edition pink and black or gray, navy, and burgundy color combinations.

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Chris Pepe, Senior Footwear buyer, selected the pink color scheme, while Associate Buyer Brian Moore chose the latter. The soles of these shoes are also a big focus, as the brand utilizes Vibram® RollinGait System technology for extra flexibility and support. “These Brandblack sneakers are not only on trend, they are also the most comfortable shoes I’ve ever worn,” Moore says with confidence.

If it’s not already, Brandblack is certainly a label that needs to be on your radar. With a sock-like fit and chunky sole, the Aura silhouette offers both comfort and style and plays perfectly into the current “Dad sneaker” trend.

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That’s why Barneys was excited to partner with the up-and-coming brand. Barneys SVP/DMM of Men’s Footwear Melissa Gallagher says, “These two Exclusively Ours styles were designed specifically for our customers. The quality is exceptional, and we are very excited to introduce it to our shoppers.”

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Tony Bowles is one of the youngest sought out journalists in the media world. He focuses on lifestyle, travel, entertainment, food and more! Based out of NYC.

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