BACARDÍ Rum Introduces LIME — Just in Time for Spring & Summer
Refreshingly vibrant, BACARDÍ Lime is the perfect white rum to enjoy during the upcoming warm-weather seasons. Whether you’re poolside with friends or hitting the hottest rooftop bar for happy hour — BACARDÍ Lime cocktails will keep you cool all summer long.
“As soon as the weather warms up, people are ready to take their drinks outside, whether it is for an outdoor barbecue, party on the beach or happy hour on a rooftop bar, BACARDÍ Lime is the perfect complement to these spring and summertime occasions,” said Roberto Ramirez Laverde, Vice President, BACARDÍ for North America. “We have watched the flavor space grow year after year and we know that consumers are going to embrace this new infused rum, especially when they’re on the hunt for a refreshing new cocktail.”
Just like the other flavors, BACARDÍ Lime begins with a base of BACARDÍ Superior white rum and is then infused with natural lime flavors, providing an intense flavor with aromas of lime zest and natural bright citrus notes. In fact, for those looking for a lower calorie cocktail alternative, one ounce of BACARDĺ Lime, when mixed with soda, is only 74 calories.
Starting this month, BACARDÍ Lime will be available for a suggested retail price of $12.99 (750ml) and at select bars and restaurants nationwide.