BACARDÍ Hosts Mixology Lab with Michael B. Jordan
Last week, BACARDÍ hosted an exclusive mixology lab experience with actor and filmmaker Michael B. Jordan at Las’ Lap in the Lower East Side. The event was part of an ongoing partnership with Michael B. Jordan and the brand, following the recent debut of “The Angel’s Share” short films, which were co-directed by Jordan and tell the story about how BACARDÍ’s aged rums are made. This time, Jordan tapped into his passion for rum in a different way — with a cocktail-making class featuring the BACARDÍ Premium Rum Portfolio.
Roberto Ramirez Laverde, VP of BACARDÍ North America, welcomed guests before they were challenged to channel their inner bartender and mix rum cocktails with the Creed II star. Assisted by 2017 U.S. Legacy Winner & Las’ Lap Beverage Director — Darnell Holguin, Jordan led the mixology lab and walked guests through the creation of two bespoke rum cocktails. The first was The King Cuatro, made with BACARDÍ Añejo Cuatro rum, followed by the Ocho Old Fashioned made with BACARDÍ Reserva Ocho rum.
The King Cuatro is a recipe created in collaboration with the rum buff himself, and it has been making the rounds on the Hollywood circuit, having been served at Jordan’s star-studded birthday party and Grammy’s after parties in Los Angeles just several days earlier.
In celebration of Black Panther’s Oscars nominations, the premium cocktail will also be available on the menu at Las’ Lap for a limited time for consumer purchase.
Throughout the evening, Jordan sipped on the King Cuatro cocktail as he helped attendees craft their cocktails and discussed his deep-rooted relationship to rum and family. He shared that his grandmother has been making her famous rum cake for as long as he can remember, and always exclusively with BACARDÍ rum. You may recall this same rum cake was met with rave reviews from Oprah not long ago on Instagram.
Comfortably cool and decked out in a FRAME jacket, Jordan continued mingling with the group as they mixed up each of the signature cocktails and spoke about how exciting it was to help launch Las’ Lap — of which he is a co-owner. As the evening came to a close, BACARDÍ brought out a multi-tiered birthday cake for Jordan, whose birthday was on February 9th, and the group all joined in to sing ‘Happy Birthday’ to the star.
After blowing out his candles and cutting the funfetti flavored cake, Jordan thanked BACARDÍ, Las’ Lap and all of the guests for joining the mixology lab experience and celebrating all of his successes. The night culminated with a finale toast and resounding “cheers!” to the continuation of Jordan’s collaboration with BACARDÍ.