American Express Launches New Project To Support Black Small Businesses

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American Express has launched their new (video) podcast series, “Built to Last,” that will dive into the stories, history and continued legacy of the Black-owned small businesses that shape American culture.

With over 88 million Americans tuning into podcasts in 2019 and small businesses being disproportionately affected by the pandemic, American Express is venturing into new media, and tapping into a broader audience, with a video podcast to highlight and honor the past and present stories of Black entrepreneurs while inspiring listeners to make the conscious choice to shop at Black-owned small businesses at a time when they need it most.

Hosted by Elaine Welteroth, each episode features in-depth interviews with Black-owned small business owners who are flourishing despite these current circumstances.

The new series will premiere with Atlanta’s Pinky Cole of Slutty Vegan speaking with Welteroth about her experience as a Black culinary entrepreneur and her popular vegan restaurant.

In the culinary theme, the debut episode also includes a narrative on the iconic Dooky Chase Restaurant in New Orleans, narrated by writer and photographer L. Kasimu Harris with illustrations by Reyna Noriega.

“Built to Last” by American Express is now available on all major podcast platforms including Apple Podcasts, Spotify, Soundcloud, and Stitcher, as well as the video podcast episodes on American Express’ YouTube channel.

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