Absolut Vodka Helps Gift The Giving Spirit This Holiday Season
Planet Earth’s Favorite Vodka, Absolut, recently announced its mission to help those in need this holiday and inspire others to gift a giving spirit all season long — with the unique help of national non-profit organization One Warm Coat and partnership with Sofar Sounds.
In celebration of #OneWarmCoatDay today, Absolut is announcing its mission to raise awareness and support for the millions of families, veterans and seniors in need of a coat1 before the cold winter months of the holiday season. In addition to sharing warmth with thousands of people in need through One Warm Coat, Absolut has joined forces with Sofar Sounds to create a unique, donation-focused concert series to collect more coats for those in need in cities across the country.
“For Absolut, being Planet Earth’s Favorite Vodka isn’t just a tagline — it’s in the fabric of our brand’s DNA and guides the actions we take in the world toward the betterment of our planet — and its people,” said Regan Clarke, Vice President, Absolut. “That’s why we’re doubling-down on partying with a purpose this holiday season by both donating — and facilitating local donation concert drives — to provide warmth to 100,000 people in need.”