A NEW YORK STORY: MICHAEL KORS’ NEW FALL 2018 MICHAEL MICHAEL KORS AND MENS AD CAMPAIGN
Michael Kors is debuting its joint Mens and Michael Michael Kors Fall 2018 Campaign. The campaign is shot by the NY-based, Lachlan Bailey, this is his first time shooting a Michael Kors Mens/Michael Michael Kors campaign. The campaign was inspired by Michael’s love of the city and his hometown featuring model, Baptiste Radufe on the go in the Upper Eastside.
“I wanted the campaign to evoke a sense of life in New York City as it’s really lived, to catch the day-to-day things people do amidst the energy and beauty of the city. There’s a wonderful naturalness and immediacy to Lachlan’s pictures that made him the right choice to tell this story,” said Michael about the new campaign.
The cinematic locations provide a rich backdrop for the season’s opulent, free-spirited clothes and accessories.